About the role
Centh AI is seeking a dynamic and experienced Marketing Lead to spearhead our growth and content strategy. In this pivotal role, you will be responsible for crafting compelling narratives, developing strategic marketing campaigns, and building a strong brand presence within the healthcare staffing industry. You will work closely with our product and sales teams to articulate the value of our AI-native platform, focusing on how we empower firms to optimize redeployment and significantly increase revenue per recruiter. This is an opportunity to shape the voice of a stealth-mode startup poised to revolutionize healthcare staffing.
What you’ll do
- Develop and execute a comprehensive content strategy, including blog posts, whitepapers, case studies, and website copy. Manage all aspects of digital marketing, including SEO, SEM, social media, and email campaigns. Analyze market trends and competitor activities to identify growth opportunities. Collaborate with product and sales teams to create compelling messaging and sales enablement materials. Track and report on marketing performance, optimizing strategies for maximum impact. Build and nurture an invite-only community for early adopters and industry leaders.
What you bring
- 5+ years of experience in B2B marketing, preferably in SaaS, AI, or healthcare technology. Proven track record of developing and executing successful growth and content strategies. Exceptional writing, editing, and communication skills. Strong understanding of SEO, SEM, and digital marketing best practices. Ability to work independently in a fast-paced, startup environment. Experience with CRM and marketing automation platforms. Bachelor's degree in Marketing, Communications, or a related field.